10 Great Email Newsletters About Newsletters

If you want to be a successful newsletter writer, you should read about your craft. Put simply, you must read newsletters about newsletters.

Newsletter creators are folks who write and publish content via email consistently. With platforms like Substack, Beehiiv, Kit, and Letterhead making it easier than ever to launch and monetize email publications, newsletter writers can be individuals or businesses sharing their thoughts, experiences, and expertise on a variety of topics.

Newsletter writing is often a form of curated journalism, essay writing, or premium content delivery directly to subscribers' inboxes.

With the advance of the creator economy and the renaissance of email-first content, newsletter writing has become a particularly lucrative profession, offering multiple revenue streams through subscriptions, sponsorships, and affiliated products.

To further make this point, email newsletter guru Matt McGarry recently posted a $10,000-per-month newsletter plan on X that seemed achievable.

Ten of the Best Newsletters About Newsletters

Earlier this month (November 2024), I published a list of blogs about blogging.

I complied that blogging lists as part of my own newsletter writing efforts. Each Friday, You, Money, Happiness publishes a Creator Roundup meant for content creators. It includes five curated article summaries. When I am searching for content for that Friday edition, I read many blogs and learn a ton.

I also check out hundreds of email newsletters, so I thought it made sense to publish this list, too.

Inbox Collective

Dan Oshinsky and the team at the Inbox Collective consultancy have one of the top email newsletters about newsletters. It makes sense, given that newsletters are simply what they do.

Here are a few examples from previous Wednesdays.

• 13 AI Tools to Transform Your Newsletter.
• How to Diagnose an Unexpected Drop in Open Rates and Engagement.

Grow My Newsletter

Louis Nicholls —who is the co-founder of Sparkloop, which is itself a newsletter growth platform— writes this amazingly good newsletter about the business of growing a newsletter. In fact, this will be the key takeaway from just about every issue —how to get more subscribers.

Here are a couple of articles from "Grow My Newsletter" to get you started.

• How I'd build a 1m+ sub newsletter from scratch in 2025 (4 ways).
• How I'd Make $1000 With a New Newsletter in 28 Days.

Newsletter Operator

The "Newsletter Operator" newsletter is the work of the aforementioned McGarry. It offers strategies and resources for growing, monetizing, and managing newsletters.

The newsletter also promotes McGarry's agency, GrowLetter.

Here are a couple of editions to review.

• How To Make a "Subscriber Flow" That Will Increase Your Conversion Rate, Open Rate, and CTR.
• How To Get Your First 1,000 Newsletter Subscribers In 30 Days (Step by Step Guide).

Growth in Reverse

For the "Growth in Reverse" email newsletter, Chenell Basilio reverse engineers other creators' successful newsletters.

Here are a couple of example articles from Basilio's archive.

• The Growth Lever that Helped Launch Massive Newsletters.
• Paid Newsletter Deep Dive: How Lenny Rachitsky Gets 18K People to Pay for His Content.

Growth Currency

Dylan Redekop has been writing about newsletters for years, but he took a little time off to work with Louis Nicholls at Sparkloop before restarting his email newsletter, "Growth Currency," in mid-2024.

Expect clear, concise advice from Redekop. Here are a couple of examples.

• 3 Onboarding Mistakes that Kill Engagement.
• Get Off the Newsletter Hamster Wheel With This.

Revenews

I had the pleasure of working a bit with Dan Barry, the newsletter advertising sales expert and author behind the "Revenews" email newsletter. From Barry, you will get actionable advice on earning more advertising and sponsorship revenue from your own newsletter business.

Here are some of Barry's recent newsletters.

• How to Crush Q4 in Sponsorship Sales.
• Secret Hack to Find New Sponsors.

Newsletter Business

Fred Kauber authors the weekly "Newsletter Business" newsletter, featuring a short note from Kauber and various tidbits of newsletter industry news.

A couple of recent examples will more than make the point for subscribing to "Newsletter Business."

• Newsletter Riches In Your Backyard. 3 Local Newsletters Generating 6-Figures And More.
• Ride The Newsletter Ad Wave. Newsletter Ad Revenue Strategies To Chart Your Course With.

Newsletter Circle

The "Newsletter Circle" newsletter often shares interviews with content creators or data-driven analysis of the newsletter industry. In any case, Ciler Demiralp offers some great advice about building your newsletter business.

Here are a couple of past editions to review.

• An Interview from RemoteBase by Chris Cerra.
• 7 Underrated Growth Strategies and How to Apply Them.

Creator Spotlight

A team of three produces the "Creator Spotlight" newsletter, which regularly interviews and "spotlights" newsletter creators from around the world.

Here are some examples.

• What It Means to Be a Creator.
• Every Social Media Manager's Favorite Newsletter.

You, Money, Happiness

Perhaps I am being too bold, but I would love to think that You, Money, Happiness is on the list of good newsletters. Although we also cover blogging and other forms of content creation, newsletters are a part of our core.

Here are a couple of samples.

• Add a Form in Email? It Can Be Done with Dynamic Email.
• Email Newsletters are Blogs, Not Beaches.