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Artificial Intelligence

The Compound Prompt Produces Better Content

When generative AI checks its work, creators get better AI-powered results.

  • Armando Roggio
Armando Roggio Apr 8, 2025 • 3 min read
Robinhood shooting an arrow at a bullseye.
Newsletters

Targeted and Trusting Subscribers Trump Massive Lists for Affiliate Marketing

Trust and precise audience targeting help email newsletter creators monetize effectively with affiliate marketing, driving higher subscriber conversions.

  • Armando Roggio
Armando Roggio Apr 1, 2025 • 1 min read
An email wireframe image showing an ad.
Newsletters

For Programmatic Email Ads Scale is King

A realistic look at programmatic email advertising for small newsletter publishers, including how it works, typical earnings, and why scale matters for generating meaningful revenue.

  • Armando Roggio
Armando Roggio Mar 25, 2025 • 2 min read
A group of potential sponsors.
Newsletters

Newsletter Sponsorships Require Subscriber Acquisition

Sponsorship-driven newsletters must have a nearly endless supply of new or more subscribers, new sponsorship relationships, or some mix of both.

  • Armando Roggio
Armando Roggio Mar 14, 2025 • 2 min read
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Social Media

Can the "Reply Guy" Get 55,555 Impressions a Day?

X monetization requires 5 million impressions in three months. The "Reply Guy" strategy helps creators reach this goal by engaging with high-profile accounts, increasing visibility, and growing followers.

  • Armando Roggio
Armando Roggio Mar 10, 2025 • 2 min read
The yin and yang of newsletters and blogs.
Creator Economy

The Blog and Newsletter Symbiosis

A blog drives discovery, a newsletter builds loyalty. Learn how to combine both for sustainable growth, better engagement, and higher revenue in this in-depth guide to the blog-newsletter hybrid model.

  • Armando Roggio
Armando Roggio Mar 3, 2025 • 5 min read
The image sos the words "A Dark & Golden Age."
Creator Economy

Content Creation's Dark and Golden Age

A recent Patreon survey showed challenges and opportunities in the creator economy.

  • Armando Roggio
Armando Roggio Feb 24, 2025 • 2 min read
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Newsletters

4 Ways to Improve Newsletter Ad Revenue

Maximizing newsletter ad revenue is about pulling the right levers—choosing the best ad type, optimizing placement, aligning audience and advertisers, and growing a valuable subscriber base. The more precisely you adjust these factors, the more you can earn from every email sent.

  • Armando Roggio
Armando Roggio Feb 14, 2025 • 4 min read
A professor pointing to a whiteboard.
Creator Economy

How Much Can a Blogger Earn?

Guessing how much you or someone else can earn as a blogger, newsletter author, or similar creator take a little work.

  • Armando Roggio
Armando Roggio Feb 10, 2025 • 4 min read
An image of a blueprint representing how something is built with a Google logo signifying the change.
Blogging

Google's New Javascript Requirements Could Impact Bloggers

In January 2025, Google began requiring Javascript to access its search engine. The move is meant to fend off AI foes, but it will impact SEO for creators.

  • Armando Roggio
Armando Roggio Feb 3, 2025 • 3 min read
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Writing

A Subtle Difference Between Content Creation and Copywriting

Content creation, copywriting, and journalism are similar but not the same. There are differences in how these writing disciplines operate.

  • Armando Roggio
Armando Roggio Jan 27, 2025 • 3 min read
A screen capture of the Substack homepage.
Newsletters

Newsletter Alternatives to Substack

Seven of the best email platforms for newsletter creators, including Substack, beehiv, Ghost, Hoppy Copy, Kit, Letterhead, and MailChimp.

  • Armando Roggio
Armando Roggio Jan 20, 2025 • 4 min read
An illustration of a man running in a giant blue wheel.
Writing

Embrace the Content Creation Grind

Some folks think writing can be a grind, especially if you find yourself on the content creator hamster wheel.

  • Armando Roggio
Armando Roggio Jan 7, 2025 • 2 min read
An envelope representing email newsletters resting on a stack of money.
Newsletters

Are Email Newsletters Profitable?

Email newsletters can be very profitable, but there is no guarantee. Content entrepreneurs must work to drive direct and indirect revenue.

  • Armando Roggio
Armando Roggio Jan 6, 2025 • 2 min read
Rutger Hauer as Roy Batty from the 1982 film "Blade Runner" with a speech bubble that reads "I need a newsletter plan."
Newsletters

Develop an Editorial Strategy for Your Email Newsletter

An editorial strategy is a comprehensive plan that defines the purpose, tone, topics, and processes for creating and publishing content. It serves as a roadmap to ensure that a publication consistently delivers value to its target audience while meeting organizational goals.

  • Armando Roggio
Armando Roggio Jan 2, 2025 • 4 min read
An image from inside the quip to article frameork.
Writing

Quip to Article Framework for Blogs and Newsletters

Start with a single concept and expand it into an article with the quip-to-article AI framework.

  • Armando Roggio
Armando Roggio Dec 31, 2024 • 3 min read
Sun Tzu writing a blog post on his MacBook Pro.
Writing

Earning a Living Online Demands Action

Discover how Sun Tzu’s ancient wisdom fuels modern content creation success. Uncover strategies to seize opportunities, grow and earn a living online with authenticity.

  • Armando Roggio
Armando Roggio Dec 27, 2024 • 2 min read
A typewriter.
Writing

Content Creation is an Exercise in Persistence

To borrow from Samuel Johnson, "What we hope ever to do with ease, we must learn first to do with diligence."

  • Armando Roggio
Armando Roggio Dec 26, 2024 • 1 min read
A writer sitting at a desk looking at a blank screen.
Blogging

The Motivations Driving Every Professional Blogger

Purpose, skill, and money drive professional bloggers, whether the write for a website, social platform, or a newsletter.

  • Armando Roggio
Armando Roggio Dec 23, 2024 • 1 min read
Am image of a fellow typing on a computer from the mid-1990s. The Blogger website is loading.
Blogging

Whatever Happened to Blogging for Fun?

Has monetization killed the fun? Or is blogging still a blast?

  • Armando Roggio
Armando Roggio Dec 18, 2024 • 2 min read
An image of a Zapier automation with the Science Fiction Classics logo showing three alien heads.
Zapier

An Automated Amazon Affiliate Article Apparatus

See an example of how to build a Zapier automation to automatically generate Amazon affiliate listicles.

  • Armando Roggio
Armando Roggio Dec 16, 2024 • 6 min read
Bruce Lee training on a winter morning.
Writing

Bruce Lee Said Repetition Breeds Success

Practicing one kick 10,000 times represents a philosophy of success. It is the idea that habitual tasks, perhaps even monotonous ones, are essential.

  • Armando Roggio
Armando Roggio Dec 10, 2024 • 3 min read
Google's logo with a magnifying glass.
Advertising

Google's Keyword Planner Helps Estimate Newsletter RPMs

Learn how to estimate your newsletter's advertising value using Google Ad's Keyword Planner. Get data-driven insights to calculate potential RPM and make informed decisions about your publication's niche and monetization strategy.

  • Armando Roggio
Armando Roggio Dec 2, 2024 • 4 min read
A fellow working on a laptop.
Blogging

10 Listicle Tactics to Generate Tons of Blog Traffic

Transform your blog traffic with 10 proven listicle tactics used by successful bloggers. Learn step-by-step how to create engaging, shareable content that ranks well and converts readers.

  • Armando Roggio
Armando Roggio Nov 25, 2024 • 5 min read
An AI English teacher show a class of human students how to diagram a sentence.
Writing

Can AI Be Your Writing Coach? Five Examples from the Political Right

AI's writing capabilities may be debated, but recent experiments show it could excel at analyzing writing styles and providing actionable feedback. See how AI dissected five political commentators' work, revealing its potential as a valuable tool for improving writing skills.

  • Armando Roggio
Armando Roggio Nov 15, 2024 • 21 min read
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