Armando Roggio - You, Money, Happiness

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30 Days of Blogging Challenge this November

Challenge yourself this November and commit to publishing a blog post for 30 consecutive days.

An image of a fellow looking at a computer. The screen says "Pay to Read."

Arguments For and Against Microtransactions and Pay-per-article Schemes

What if every article on a blog was a miniature paywall collecting revenue? That's exactly what microtransactions might be.

Writing

5 Ways to Find Article Ideas for Blogs and Newsletters

Often times the words flow when you know what you want to write about. The challenge is finding topics.

Newsletters

How to Use Zapier and ChatGPT to Find Newsletter Sponsors

Easily identify potential sponsors for your newsletter with a custom email parser using Zapier, ChatGPT, and Google Sheets to track sponsors automatically.

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Writing

My PAST Standing on The Giants' Shoulders

When you feel like your content has nothing to add, remember that everyone stands on the shoulders of Giants. You can and should add to the conversation.

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Blogging

Programmatic SEO for Bloggers

Discover how Programmatic SEO leverages AI to automate content creation, targeting long-tail keywords for enhanced organic traffic and topical authority.

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Writing

Want to Write Better? Pick a Fight.

A strong point of view often makes for better writing. Better writing engages and audience. An engaged audience will help a creator earn a living online.

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Creator Economy

Influencer vs. Creator? Which Term Describes You Best?

Colloquial usage has apparently made the terms creator and influencer synonyms, but there can be a helpful distinction.

An AI-generated image of two options sponsorships and programmatic.

Newsletters

Programmatic Advertising Will Dominate Email Newsletter Sponsorships

Creator newsletters will move in two separate directions. A majority will be pulled toward programmatic advertising, while a few move toward upmarket endorsements.

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Creator Economy

Influence Peddling and the Entrepreneurial Content Creator

Social media revenue sharing does not generate much money for most content creators. Rather, to earn a living online, start a business.

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Artificial Intelligence

Will Enshittification and The Dead-internet Theory Bankrupt Content Creators?

Should writers worry that app decay and AI proliferation will make it hard to earn a living as a content creator?

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Newsletters

Steal this Ebook Idea to Boost Email Newsletter Subscribers

Top newsletter authors have taken an "old school" email marketing tactic and applied it to email newsletter growth.

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Newsletters

Email Newsletter Advertising has a Scale and Format Problem

The best ad format for email newsletters —native HTML— does not scale well enough to attract the largest brands.

Advertising

Sponsorships Versus Advertising. What's the Difference?

An advertisement directly promotes a brand while a sponsorship implies a deeper relationship between a brand and a creator, publisher, etc.

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Newsletters

The Paid, Ad-free Email Newsletter Playbook Boosts Revenue, Make Readers Happy

Run the Paid, Ad-free Email Newsletter Playbook to keep subscribers happy while you generate income.

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Podcasting

Framing Matters for Video Podcast Interviews

Disproportional framing in a video podcast interview can make host and guest look like David and Goliath.

Newsletters

Data Confirms What You Already Knew About Newsletter Ad Placement

Newsletter advertisements that appear when a subscriber first opens the message in Gmail or Apple Mail is more than twice as valuable as other placements.

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Blogging

The Help-Hub-Hero Pyramid

Content creators can improve their grow and success with the classic Help, Hub, and Hero content-scheduling pyramid.

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Newsletters

Google Support for Email Ads Drives Speculation

Google Ad Manager added beta support for email newsletter ads. This fact has me speculating about their reasons.

Newsletters

There are Only Three Reasons Brands Buy Newsletter Sponsorships

Every email newsletter sponsor buys an action, an audience, an endorsement, or all three of these.

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Writing

7 Writing Lessons Gleaned from the Samurai Code

Apply the Samurai's Bushido Code to your work and life as a content creator and writer.

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Newsletters

Privacy and Larceny Are Impacting Your Newsletter's Stats

Bots are opening your email and clicking all of the links, but they have a good reason.

Blogging

Integrate All Your Content into Your Website

Whether one publishes on YouTube or creators a podcast, it is important to include that content on a website too.

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Blogging

Don't be Homeless Batman, or Content Entrepreneurs Need a Website, Newsletter

Discover why every content creator needs a website to control, showcase, and monetize content effectively.

Blogging

5 Ways X (Twitter) Can Promote Your Blog

Want more blog readers? Learn 5 ways to promote your blog on X (formerly Twitter) including threads, Articles & strategic sharing.