Newsletters - You, Money, Happiness

How to Use Zapier and ChatGPT to Find Newsletter Sponsors

Easily identify potential sponsors for your newsletter with a custom email parser using Zapier, ChatGPT, and Google Sheets to track sponsors automatically.

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Writing

My PAST Standing on The Giants' Shoulders

When you feel like your content has nothing to add, remember that everyone stands on the shoulders of Giants. You can and should add to the conversation.

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Writing

Want to Write Better? Pick a Fight.

A strong point of view often makes for better writing. Better writing engages and audience. An engaged audience will help a creator earn a living online.

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Newsletters

Programmatic Advertising Will Dominate Email Newsletter Sponsorships

Creator newsletters will move in two separate directions. A majority will be pulled toward programmatic advertising, while a few move toward upmarket endorsements.

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Creator Economy

Influence Peddling and the Entrepreneurial Content Creator

Social media revenue sharing does not generate much money for most content creators. Rather, to earn a living online, start a business.

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Artificial Intelligence

Will Enshittification and The Dead-internet Theory Bankrupt Content Creators?

Should writers worry that app decay and AI proliferation will make it hard to earn a living as a content creator?

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Newsletters

Steal this Ebook Idea to Boost Email Newsletter Subscribers

Top newsletter authors have taken an "old school" email marketing tactic and applied it to email newsletter growth.

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Newsletters

Email Newsletter Advertising has a Scale and Format Problem

The best ad format for email newsletters —native HTML— does not scale well enough to attract the largest brands.

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Newsletters

The Paid, Ad-free Email Newsletter Playbook Boosts Revenue, Make Readers Happy

Run the Paid, Ad-free Email Newsletter Playbook to keep subscribers happy while you generate income.

Newsletters

Data Confirms What You Already Knew About Newsletter Ad Placement

Newsletter advertisements that appear when a subscriber first opens the message in Gmail or Apple Mail is more than twice as valuable as other placements.

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Blogging

The Help-Hub-Hero Pyramid

Content creators can improve their grow and success with the classic Help, Hub, and Hero content-scheduling pyramid.

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Newsletters

Google Support for Email Ads Drives Speculation

Google Ad Manager added beta support for email newsletter ads. This fact has me speculating about their reasons.

Newsletters

There are Only Three Reasons Brands Buy Newsletter Sponsorships

Every email newsletter sponsor buys an action, an audience, an endorsement, or all three of these.

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Writing

7 Writing Lessons Gleaned from the Samurai Code

Apply the Samurai's Bushido Code to your work and life as a content creator and writer.

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Newsletters

Privacy and Larceny Are Impacting Your Newsletter's Stats

Bots are opening your email and clicking all of the links, but they have a good reason.

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Blogging

Don't be Homeless Batman, or Content Entrepreneurs Need a Website, Newsletter

Discover why every content creator needs a website to control, showcase, and monetize content effectively.

Entrepreneurship

Selling Newsletter Sponsorships or Ads Can Generate Loads of Cash for Content Creators

Explore the booming creator economy with a focus on newsletter sponsorships and ads, including compensation models, impact of Apple Mail Privacy Protection, and earning potential in 2023.

Newsletters

Maximize Email Subscription Confirmation Conversions with Sniper Links

Discover how sniper links can enhance your email subscription confirmation rates. Learn their workings and get a handy guide for major email platforms.

Blogging

Insider Tips for Better Blog and Newsletter Content

Unlock the secrets of captivating blog and newsletter writing with practical tips for engaging content, SEO, structure, and editing.

Newsletters

Leap Out of the Newsletter Topic Rut: 11 Ideas for Your Next Newsletter

Unlock fresh content for your editorial newsletter with 11 captivating topic ideas. Dive deep, get personal, and reinvigorate your writing journey.

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Blogging

Beginning Bloggers & Newsletter Creators: Just Write

If you are just starting as a blogger or newsletter creator, just write. Quantity is more important than quality at first.

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Side Hustle

8 Ways to Earn Money with a Blog or Newsletter

Discover 8 lucrative ways to monetize your blog or newsletter, from selling products and advertising to memberships and blog flipping.

Newsletters

Here is Why Big Brands Want to Sponsor Your Newsletter

Email newsletters have become a valuable tool for creators and influencers to build personal connections with their readers while also providing a platform for brands to sponsor and engage with potential customers.

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Side Hustle

A Virtuous Cycle of Newsletter Growth

Newsletter creators —publishers— can use advertising, monetization, and optimization to create a virtuous cycle of subscriber growth and profit.