Armando Roggio - You, Money, Happiness (Page 2)

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Programmatic Advertising Will Dominate Email Newsletter Sponsorships

Creator newsletters will move in two separate directions. A majority will be pulled toward programmatic advertising, while a few move toward upmarket endorsements.

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Creator Economy

Influence Peddling and the Entrepreneurial Content Creator

Social media revenue sharing does not generate much money for most content creators. Rather, to earn a living online, start a business.

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Artificial Intelligence

Will Enshittification and The Dead-internet Theory Bankrupt Content Creators?

Should writers worry that app decay and AI proliferation will make it hard to earn a living as a content creator?

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Newsletters

Steal this Ebook Idea to Boost Email Newsletter Subscribers

Top newsletter authors have taken an "old school" email marketing tactic and applied it to email newsletter growth.

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Newsletters

Email Newsletter Advertising has a Scale and Format Problem

The best ad format for email newsletters —native HTML— does not scale well enough to attract the largest brands.

Advertising

Sponsorships Versus Advertising. What's the Difference?

An advertisement directly promotes a brand while a sponsorship implies a deeper relationship between a brand and a creator, publisher, etc.

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Newsletters

The Paid, Ad-free Email Newsletter Playbook Boosts Revenue, Make Readers Happy

Run the Paid, Ad-free Email Newsletter Playbook to keep subscribers happy while you generate income.

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Podcasting

Framing Matters for Video Podcast Interviews

Disproportional framing in a video podcast interview can make host and guest look like David and Goliath.

Newsletters

Data Confirms What You Already Knew About Newsletter Ad Placement

Newsletter advertisements that appear when a subscriber first opens the message in Gmail or Apple Mail is more than twice as valuable as other placements.

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Blogging

The Help-Hub-Hero Pyramid

Content creators can improve their grow and success with the classic Help, Hub, and Hero content-scheduling pyramid.

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Newsletters

Google Support for Email Ads Drives Speculation

Google Ad Manager added beta support for email newsletter ads. This fact has me speculating about their reasons.

Newsletters

There are Only Three Reasons Brands Buy Newsletter Sponsorships

Every email newsletter sponsor buys an action, an audience, an endorsement, or all three of these.

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Writing

7 Writing Lessons Gleaned from the Samurai Code

Apply the Samurai's Bushido Code to your work and life as a content creator and writer.

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Newsletters

Privacy and Larceny Are Impacting Your Newsletter's Stats

Bots are opening your email and clicking all of the links, but they have a good reason.

Blogging

Integrate All Your Content into Your Website

Whether one publishes on YouTube or creators a podcast, it is important to include that content on a website too.

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Blogging

Don't be Homeless Batman, or Content Entrepreneurs Need a Website, Newsletter

Discover why every content creator needs a website to control, showcase, and monetize content effectively.

Blogging

5 Ways X (Twitter) Can Promote Your Blog

Want more blog readers? Learn 5 ways to promote your blog on X (formerly Twitter) including threads, Articles & strategic sharing.

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Blogging

Content Creators Need a Website

Content creators interested in building wealth should build a strong website (blog) since it has asset potential.

Entrepreneurship

Selling Newsletter Sponsorships or Ads Can Generate Loads of Cash for Content Creators

Explore the booming creator economy with a focus on newsletter sponsorships and ads, including compensation models, impact of Apple Mail Privacy Protection, and earning potential in 2023.

Blogging

Insider Tips for Better Blog and Newsletter Content

Unlock the secrets of captivating blog and newsletter writing with practical tips for engaging content, SEO, structure, and editing.

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Side Hustle

Gig Work vs. Side Hustles. Bridging Financial Gaps versus Building Wealth

Explore the difference between gig work and true side hustles—flexible jobs vs. asset-building endeavors for long-term wealth.

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Loans

Does a Debt Consolidation Loan Hurt Your Credit?

Explore the impacts of debt consolidation loans on credit scores, the balance between benefits and risks, and smart financial habits for debt management.

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Entrepreneurship

Use AI to Create Designs for a Print-on-demand Ecommerce Business

Use Midjourney, Photoshop, and Gigapixel AI to create designs for an iPhone case.

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Credit

The Debt Rule

Debt, in its essence, is neither good nor bad; it's a financial tool. However, its impact on one's life largely depends on how it's managed.

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Budget

Save Money on Food Without Sacrificing Quality or Taste

Discover practical strategies to save on your monthly food budget without compromising quality or the joy of shared meals. Dive into tips on meal planning, the benefits of homemade dishes, gardening on a budget, and smart dining out.