Can the "Reply Guy" Get 55,555 Impressions a Day?

The X platform reserves 25% of subscription revenue (from those blue or gold checks) and pays it back to the most engaging content creators, giving many monetized accounts $1,500 to $2,000 U.S. per month in income based on the interaction generated.

Creators get paid whenever a premium account interacts with a post or reply. Likes, bookmarks, reposts, and comments are all worth money.

A creator's account must meet four criteria to qualify for X monetization.

• Reside in a qualified nation.
• Pay for a premium account.
• Have 500 premium followers.
• Accumulate 5 million impressions in the past three months.

Followers and Impressions

The last two of these qualifications —followers and impressions— feel pretty daunting. The math feels pretty impossible.

There are approximately 91 days in three months. So, 5 million impressions divided by 91 days works out to be 54,945 impressions per day.

If an X account typically gets 25 impressions per post, the creator would need 2,198 daily posts or a post every 39 seconds to hit the required 5 million impressions. You might as well be tunneling under the ocean with a spoon.

If a creator's account had 500 verified followers, the rapid and relentless stream of posts would probably push them to unfollow.

The "Reply Guy"

To avoid posting 200,000 times every 91 days, some creators have adopted the "Reply Guy" strategy.

This approach has an X creator engage consistently with posts from relatively high-profile accounts to make the impression math more manageable.

Here is how the "Reply Guy" works. Imagine there are 20 high-profile accounts in a given niché. These accounts each get about 10,000 impressions per post. And the top replies to those posts garner something like 2,000 impressions. Now, our creator still needs 54,945 impressions a day to hit the 5 million quota, but it takes just 28 replies.

Implementing the "Reply Guy"

Using this approach consists of three steps.

• Know who to follow. Create a list of popular accounts within your target niche, topics, or industry.
• Turn on notifications. Activate instant notifications for these selected accounts. Aim to be one of the first five replies to any relevant post.
• Add value. The "Reply Guy" should add value. The reply should not be a single word or just an emoji. The reply should move the conversation forward or add depth.

Aim to try to get about 50 replies a day at first, and monitor daily impressions closely.

The best relies will be ones that are spontaneous and based on the creator's own experience. But, it is possible to use artificial intelligence too. The most important part is learning which sort of replies provide the impact you want.

Followers

With impressions soaring, the followers will come. While 500 verified accounts seem like a lot, many creators have found it easy to hit using the reply guy approach.