Advertising - You, Money, Happiness

For Programmatic Email Ads Scale is King

A realistic look at programmatic email advertising for small newsletter publishers, including how it works, typical earnings, and why scale matters for generating meaningful revenue.

Newsletters

Newsletter Sponsorships Require Subscriber Acquisition

Sponsorship-driven newsletters must have a nearly endless supply of new or more subscribers, new sponsorship relationships, or some mix of both.

An image of a control panel with four levers.

Newsletters

4 Ways to Improve Newsletter Ad Revenue

Maximizing newsletter ad revenue is about pulling the right levers—choosing the best ad type, optimizing placement, aligning audience and advertisers, and growing a valuable subscriber base. The more precisely you adjust these factors, the more you can earn from every email sent.

Creator Economy

How Much Can a Blogger Earn?

Guessing how much you or someone else can earn as a blogger, newsletter author, or similar creator take a little work.

Advertising

Google's Keyword Planner Helps Estimate Newsletter RPMs

Learn how to estimate your newsletter's advertising value using Google Ad's Keyword Planner. Get data-driven insights to calculate potential RPM and make informed decisions about your publication's niche and monetization strategy.

Advertising

Building Brand Deals That Your Audience Loves — An Overview in Lists

Here are 14 lists to guide content creators toward a sponsorship framework that is great for bands and an audience, too.

An AI-generated image of tumbleweeds in the wild west.

Newsletters

Professional Creators Need AMP Email

AMP Email offers huge potential, but its impact has been limited. Without new support, the technology risks fading away.

An image of a fellow looking at a computer. The screen says "Pay to Read."

Blogging

Arguments For and Against Microtransactions and Pay-per-article Schemes

What if every article on a blog was a miniature paywall collecting revenue? That's exactly what microtransactions might be.

Newsletters

How to Use Zapier and ChatGPT to Find Newsletter Sponsors

Easily identify potential sponsors for your newsletter with a custom email parser using Zapier, ChatGPT, and Google Sheets to track sponsors automatically.

An AI-generated image of two options sponsorships and programmatic.

Newsletters

Programmatic Advertising Will Dominate Email Newsletter Sponsorships

Creator newsletters will move in two separate directions. A majority will be pulled toward programmatic advertising, while a few move toward upmarket endorsements.

An AI-generated image of a whiteboard with the phrase "Meta Ads + ebook + subscribers."

Newsletters

Steal this Ebook Idea to Boost Email Newsletter Subscribers

Top newsletter authors have taken an "old school" email marketing tactic and applied it to email newsletter growth.

An AI-generated image of a rocket blasting off.

Newsletters

Email Newsletter Advertising has a Scale and Format Problem

The best ad format for email newsletters —native HTML— does not scale well enough to attract the largest brands.

Advertising

Sponsorships Versus Advertising. What's the Difference?

An advertisement directly promotes a brand while a sponsorship implies a deeper relationship between a brand and a creator, publisher, etc.

An AI-generated image of a playbook mock-up

Newsletters

The Paid, Ad-free Email Newsletter Playbook Boosts Revenue, Make Readers Happy

Run the Paid, Ad-free Email Newsletter Playbook to keep subscribers happy while you generate income.

Newsletters

Data Confirms What You Already Knew About Newsletter Ad Placement

Newsletter advertisements that appear when a subscriber first opens the message in Gmail or Apple Mail is more than twice as valuable as other placements.

An AI-generated image of Sergey Brin on a mountain of email messages.

Newsletters

Google Support for Email Ads Drives Speculation

Google Ad Manager added beta support for email newsletter ads. This fact has me speculating about their reasons.